The tabletop application places a stylized model of World Wide Technology headquarters in the real world. Visitors can explore the exterior, open the building to see its first floor, and use interactive touchpoints to learn about WWT, its partners, and previous work.
Case Study · World Wide Technology
World Wide Technology AR Experience
An interactive model that opened World Wide Technology's headquarters to trade show visitors through augmented reality.
Project Overview
Turning a Headquarters into an Interactive Story
ARS created the AR demo to show the benefits of working with WWT for game development at Unreal Fest.
- Client
- World Wide Technology
- Setting
- Unreal Fest trade show
- Platforms
- Interactive AR · iOS · 3D desktop
The Experience
A Guided Tabletop Demo
Explore the WWT Headquarters
Navigation markers surround the model and invite visitors to select topics and learn more about WWT. The UI, environmental lighting, animated sequences, and stylized setting turn the headquarters into a guided trade show experience.
Inside the Model
Open the Building to Reveal the First Floor
From Exterior Landmark to Interior Detail
The exterior animates away so visitors can view the first-floor plan from above. Inside the experience, touchable objects display client-supplied text, imagery, and video while partner content is integrated throughout the journey.
Core Capabilities
What ARS Built
Tabletop Image Tracking
The headquarters model appears as a tabletop AR environment with lighting, animation sequences, and a guided interface.
Touchpoints with Story
Visitors select points of interest to explore WWT partner logos, project examples, images, video, and supporting text.
An Exterior That Opens
The stylized headquarters exterior animates away to reveal a top-down model of the first floor and its interior details.
Guided Interface
A Clear Starting Point for Booth Visitors
Start, Learn, or Follow the Tutorial
The opening screen gives visitors a direct path into the experience, background information, or a tutorial. That simple entry point supports the polished flow and storytelling needed for a self-guided tabletop demo.
Project Walkthrough
See the Experience in Motion
World Wide Technology Digital Twin at Unreal Fest
Watch the tabletop AR demo move from the exterior headquarters model through its interactive content and opened first-floor view.
Project Resources